2024年8月1日，新加坡 SMARTT Precision Mfg，一家专门为半导体行业提供快速周转、高IP气体配送解决方案的尖端公司，成功举办其全资拥有的17,000平米先进智能制造工厂的开幕仪式。
SMARTT的盛大开幕标志着新加坡精密工程行业的一个重要里程碑，并荣幸地邀请新加坡经济发展局(EDB)全球企业部副总裁MarcusDass先生担任嘉宾。
SINGAPORE, August 1, 2024 — SMARTT Precision Mfg., a cutting-edge startup specialising in quick-turn, high-IP gas delivery solutions for the semiconductor industry, successfully celebrated the grand opening of its advanced manufacturing facility on August 1, 2024.
The event marked a significant milestone in Singapore’s precision engineering industry and was graced by Guest of Honor Mr. Marcus Dass, SVP of the Global Enterprises Division at the Singapore Economic Development Board (EDB).

SMARTT工厂开幕仪式

公司介绍｜About SMARTT Precision Mfg
SMARTT Precision Mfg.，简称：SMARTT ，是一家新加坡本土初创企业，成立于2023年，位于新加坡樟宜国际机场附近的樟宜北新月26号，旨在为半导体行业带来创新的解决方案。执行团队由一支拥有20年以上行业经验的新加坡高管团队领导，汇集了业内最知名的方法和具有重要前瞻性的投资观点。SMARTT投资4个不同的专业基础设施，为半导体客户设计服务，这些设施位于SMARTT全资拥有的17,000 平米的厂区内，工厂的成立体现了SMARTT满足全球原始设备制造商不断变化的需求所需的创新思维和战略远见。

Established in 2023, SMARTT Precision Mfg., is a Singapore Startup with the aim of bringing innovative solutions to the semiconductor industry. SMARTT located at 26 Changi North Crescent. The executive team are all locals who have more than 20 years of experience in the industry, bringing together best-known methods in the industry and with a significant forward-looking investment viewpoint. The company has invested in 4 distinct infrastructures designed for the semiconductor customers which are housed in our wholly owned 17,000 m² building. SMARTT facility embodies the innovation and strategic foresight needed to address the evolving demands of global OEM equipment makers.

SMARTT厂区外景

智成中国解决方案｜Solutions
SMARTT作为一家专门为半导体行业头部企业提供解决方案的尖端公司，智成中国.com能为此次品牌形象创建提供专业服务倍感荣幸，我们如何站在全球化战略视野、融合SMARTT品牌核心价值及目标受众，以品牌专业力打造出一个契合行业特性、高识别度、高记忆点、简洁化的品牌战略性视觉识别设计，符合助力全球半导体头部企业的国际化视觉呈现的品牌特质，是SMARTT品牌形象创建的关键。
SMARTT as a cutting-edge company specializing in providing solutions for leading companies in the semiconductor industry, We are honored to provide professional services for this brand image creation. How do we stand in the global strategic vision, combine SMARTT brand core values and target audiences? Creating a strategic brand visual identity design that is in line with industry characteristics, high recognition, high memory point, and concise, in line with the international visual presentation brand characteristics that help the global semiconductor head enterprises, is the key to creating the SMARTT brand image.
SMARTT核心价值观
在持续聚焦、深入洞察SMARTT专属战略、核心价值观与本土文化的综合思考下，智成中国团队深度挖掘、缜密构思、在SMARTT字母中反复寻找突破点进行创意设计和表达，塑造专属SMARTT的强识别品牌符号。
Under the continuous focus and in-depth insight into the comprehensive thinking of SMARTT's exclusive strategy, core values and local culture, we have dug deeply, carefully conceived, repeatedly looked for breakthrough points in the SMARTT letters for creative design and expression, and created a strong recognition of the exclusive SMARTT brand symbol.
SMARTT全新品牌形象从整体出发，贴合行业属性，在每个字母中反复寻找突破点，巧妙找到相邻字母"M"与"A"的共性特点，与SMARTT“为客户提供优质<一站式服务>”的核心价值达成高度一致，精准提炼、精彩呈现；将位于视觉中心位置的字母"A"运用世界平面视觉设计原理中“鲁宾之壶”的正负形表现手法与"M"形成完美契合，字母"A"的正负形变化及色彩突变的处理也进一步强化SMARTT持续为半导体行业头部企业提供解决方案的专业能力、服务信心和战略决心。
SMARTT new brand image starts from the whole, fits the industry attributes, repeatedly looks for breakthrough points in each letter, cleverly finds the common characteristics of the adjacent letters 'M' and 'A', and achieves a high degree of consistency with SMARTT core value of 'providing customers with quality < One-Stop-Shop/One-Stop-Services>', accurate refining and wonderful presentation. The letter 'A' at the center of the vision uses the positive and negative representation of the 'Rubin pot' in the principles of world graphic visual design to form A perfect fit with the 'M', and the changes and color mutations of the letter 'A' further strengthen SMARTT professional ability, service confidence and determination to continue to provide solutions for the semiconductor industry's leading enterprises.
SMARTT极简有力的超级符号强化国际化视觉呈现的品牌特质，在创意设计细节上有效传递SMARTT企业的品牌战略调性及文化内核。
The minimalist and powerful super symbols of SMARTT strengthen the brand characteristics of international visual presentation, and effectively convey the tonality and cultural core of SMARTT's brand strategy in creative design details.
品牌色彩不仅仅是美学感受，更是品牌的战略决策。SMARTT品牌色彩选用象征专业、严谨、科技的品质蓝，与低碳、绿色、可再生的环保绿组合，不仅能精准地传递行业属性，点睛的环保绿也能更好地区隔行业品牌，形成识别性更强的品牌记忆，进一步传递SMARTT不断追求创新、专业、卓越、环保的理念；整体标识简洁、严谨、大气、充满创新力和严谨性，符合国际化大企业的品牌调性和战略格局。
Brand color is not only an aesthetic feeling, but also a strategic decision of the brand. SMARTT color selection symbolizes professional, rigorous, scientific and technological quality blue, and low carbon, green, renewable environmental protection green combination, not only can accurately convey industry attributes, the focus of environmental protection green can also better distinguish other brands in the industry, form a stronger brand memory, and further convey the concept of SMARTT's continuous pursuit of innovation, professionalism, excellence; The overall logo is simple, rigorous, atmospheric, full of innovation and rigor, in line with the brand tone of international large enterprises.

应用展示｜Show

更多详情链接：
SMARTT官方网站  https://smartt.com.sg/

结语｜Epilogue
智成中国团队为新加坡本土品牌SMARTT的形象创建，不仅仅是一种单纯的跨文化交流与碰撞，更是一种创造性的重新解读与整合创新，为全球市场带来了新的设计视角和品牌呈现。在SMARTT品牌形象的创建过程中，在与SMARTT董事长及团队的多次积极沟通交流中，感谢SMARTT团队对我们专业力给予的充分尊重、信任与支持；也深刻理解和感受到SMARTT团队极具感染力的价值内核和对未来品牌战略的重视及期望。
智成中国团队从中汲取能量、坚定信念、精进服务，继续以全球化的战略视野、深入的市场洞察力和文化整合力、专业的品牌力、高效的执行力，精准客户需求、把控设计呈现、增强品牌价值，持续为更多本土企业和国际品牌提供专业有效的品牌创新解决方案。
匠心注入 · 共创品牌！
The creation of SMARTT's image for Singapore's local brand is not only a simple cross-cultural exchange and collision, but also a creative re-interpretation and integration innovation, bringing a new design perspective and presentation to the global market. In the process of building the SMARTT brand image,  thanks for the full respect, trust and support in many active exchanges with the chairman and team of SMARTT. We also deeply understand and feel the very infectious value core of the SMARTT team and the importance and expectation of the future brand strategy.
We draw energy from it, identifies belief, and intensive service, with a global vision, in-depth market insight and cultural integration, professional brand power, efficient execution, precise customer needs, control design presentation, enhance brand value, and continue to provide more local enterprises and international brands with professional and effective brand innovation solutions.
DO IT WITH HEART & SOUL.